{"product_id":"idea-to-offer","title":"Idea to Offer","description":"\u003ch2\u003eTurn a business idea into a clear, testable offer.\u003c\/h2\u003e\u003cp\u003eGive your idea a practical starting point. Idea to Offer walks you through choosing a problem, shaping an offer and planning your first validation conversations.\u003c\/p\u003e\u003ch3\u003eInside this guide\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eChoose a problem worth exploring\u003c\/li\u003e\n\u003cli\u003eMap your prospective customer\u003c\/li\u003e\n\u003cli\u003eBuild your offer structure\u003c\/li\u003e\n\u003cli\u003eSet a starting price\u003c\/li\u003e\n\u003cli\u003ePlan a validation interview\u003c\/li\u003e\n\u003cli\u003eCreate a one-page offer brief\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eCompanion resources\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eOffer workbook\u003c\/li\u003e\n\u003cli\u003eCustomer interview worksheet\u003c\/li\u003e\n\u003cli\u003eOne-page offer canvas\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e English-language digital PDF ebook and PDF workbooks. Read on a computer, tablet or phone. Digital product only; no printed book, tablet or physical item is included.\u003c\/p\u003e","brand":"Swiss Scriptor","offers":[{"title":"Default Title","offer_id":50610181636313,"sku":"SS-01-PDF","price":109.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0838\/5819\/4649\/files\/swiss-scriptor-idea-to-offer.webp?v=1791202512","url":"https:\/\/swiss-scriptor.com\/products\/idea-to-offer","provider":"Swiss Scriptor","version":"1.0","type":"link"}