Launch Your Store

Plan and prepare an e-commerce store launch.

Work through the decisions behind a store launch. Launch Your Store covers catalogue planning, storefront structure, product pages, a purchase journey and launch preparation.

Inside this guide

• Plan your catalogue
• Map the storefront
• Build your product page outline
• Clarify digital delivery
• Review checkout and customer emails
• Prepare your launch checklist

Companion resources

• Store planning workbook
• Product page checklist
• Launch readiness checklist

Format: English-language digital PDF ebook and PDF workbooks. Read on a computer, tablet or phone. Digital product only; no printed book, tablet or physical item is included.