Brand by Design

Create a brand with a clear message and a consistent identity.

Bring your positioning, words and visual identity into one coherent system. Brand by Design guides you through the decisions that shape how your business is presented.

Inside this guide

• Define your positioning
• Map category alternatives
• Write your brand promise
• Build a voice and messaging guide
• Choose a visual direction
• Create your brand style sheet

Companion resources

• Positioning workbook
• Brand voice worksheet
• Visual identity checklist

Format: English-language digital PDF ebook and PDF workbooks. Read on a computer, tablet or phone. Digital product only; no printed book, tablet or physical item is included.