Idea to Offer

Turn a business idea into a clear, testable offer.

Give your idea a practical starting point. Idea to Offer walks you through choosing a problem, shaping an offer and planning your first validation conversations.

Inside this guide

• Choose a problem worth exploring
• Map your prospective customer
• Build your offer structure
• Set a starting price
• Plan a validation interview
• Create a one-page offer brief

Companion resources

• Offer workbook
• Customer interview worksheet
• One-page offer canvas

Format: English-language digital PDF ebook and PDF workbooks. Read on a computer, tablet or phone. Digital product only; no printed book, tablet or physical item is included.